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Nov. 21st, 2005 04:19 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
pezProduct placement in TV
The TV production companies get money from it, of course. But with correct use, brand names can add depth to story and character to creative work, in my opinion. In [The City], I've mentioned that Yukimura drives a white Merc and Sanada a black Audi. It makes use of the stereotypical thinking of what a Merc driver and an Audi driver is like. If I say that Yagyuu enters a, say, Starbucks, rather than just a cafe/coffee house, it also helps the reader imagine the scene. The logo, the green decor, the Starbucks mugs on a shelf... and if I say he orders a caramel frappucino (which he wouldn't, btw), some may be able to recall that sweet, cold taste on their tongues. It helps people associate with the story. SR's Niou drank Lucozade Sports because, at the time of writing, Lucozade Sports's motto had been "keeps top atheletes going 33% longer". Sanada used to make Rikkai drink it and Niou found the motto very fitting for him, for he just wanted to keep going.
Like it said in the second half of the article, the key word should be "realism". Product placement isn't always bad, I believe. Overuse and blatant advertising, though, are both bad taste.
Anyway. Thank God that subliminal advertising is illegal (I think?).
[edit] A coworker upstairs has been diagnosed with brain tumour. I don't know him nor work with him, but... D:
Makes me wonder how Sophia is doing...
The TV production companies get money from it, of course. But with correct use, brand names can add depth to story and character to creative work, in my opinion. In [The City], I've mentioned that Yukimura drives a white Merc and Sanada a black Audi. It makes use of the stereotypical thinking of what a Merc driver and an Audi driver is like. If I say that Yagyuu enters a, say, Starbucks, rather than just a cafe/coffee house, it also helps the reader imagine the scene. The logo, the green decor, the Starbucks mugs on a shelf... and if I say he orders a caramel frappucino (which he wouldn't, btw), some may be able to recall that sweet, cold taste on their tongues. It helps people associate with the story. SR's Niou drank Lucozade Sports because, at the time of writing, Lucozade Sports's motto had been "keeps top atheletes going 33% longer". Sanada used to make Rikkai drink it and Niou found the motto very fitting for him, for he just wanted to keep going.
Like it said in the second half of the article, the key word should be "realism". Product placement isn't always bad, I believe. Overuse and blatant advertising, though, are both bad taste.
Anyway. Thank God that subliminal advertising is illegal (I think?).
[edit] A coworker upstairs has been diagnosed with brain tumour. I don't know him nor work with him, but... D:
Makes me wonder how Sophia is doing...
